Whether you have a simple question or need advice to determine if this program is right for you, our knowledgeable advisors are here to help. Planning provides direction for creating and delivering brand messages, it provides new opportunities for advertising agencies and for companies to create added value for their customers and ensures that the message being delivered to consumers and clients can be monitored every step of the way. As the world becomes increasingly more digitized and connected, communication between consumers and businesses is changing. In an increasingly "noisy" marketplace the clear, consistent messages of an integrated plan have a more significant chance of being heard. Top Communication Traits of Great Leaders, How Technological Developments Have Affected Integrated Marketing Communications Programs. to achieve maximum impact of marketing objectives (source). An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. The plan involves getting a communication message to a customer; this message has to be clear, consistent and compelling. 3261 West State Road, There are typically six steps in the IMC planning process. 1-844-424-4960 Some examples of these are; The types of budget that companies have can vary. Building a more engaged customer base is key to the long-term success of organizations beyond their marketing departments. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. These can be, a percentage of sales, competitive partially, percentage of profit, a budget depending on objectives and tasks and how much the company can afford. Bird St., Lichfield WS13 6PY T: 01543 223074, Company Number 07286095 | VAT No: 991862178 | Data Protection No:ZA061863, Copyright Ⓒ 2020 Cocoonfxmedia Ltd Terms & Conditions | Privacy Policy. This can involve a SWOT analysis, and an external and internal environmental analysis. This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. Cocoonfxmedia Ltd. SBU's online master's degree program equips you with the skills you need to succeed in the growing field of marketing. Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message. An IMC plan retains its theme and messaging consistency throughout a variety of media mediums, whether it's a magazine ad, a press release, social media or a company website. This builds a stronger relationship between customer and provider and coincides with a more seamless dialogue and image development within the organization. Why Is Integrated Marketing Communications Important? This can involve a SWOT analysis, and an external and internal environmental analysis. Find out more about St. Bonaventure University's online Master's of Integrated Marketing Communications program here. As part of your degree, you'll develop a comprehensive integrated marketing communications plan for the organization of your choosing. 14778 | Complete the form to receive more information about our programs, and to download our free job guide. Integrated marketing communications plans allow you the leverage of the multiple components in the marketing universe to work smarter to address your customer’s needs. Consumers are shifting the power structure, interacting with and influencing businesses more directly. This can be done by certain social media metrics, by analyzing online traffic with the use of Google analytics, by sales and social media tools that allow you to track engagement with certain items. Then you need to decide what the benefits are to the consumer and why they would use the product. You will learn how to incorporate an executive summary, market research, SWOT analysis, IMC strategy, IMC objectives, marketing strategy, audience analysis, creative briefs, public relations, advertising, new media, campaign development, return on investment, and evaluation into your plan that you can ultimately form the basis of your portfolio to show future employers. Top Career Paths With a Master's Degree in Integrated Marketing Communications. The St. Bonaventure University online Master's degree program in Integrated Marketing Communications places an emphasis on teaching integrated marketing communications and how to develop these into a plan. An IMC can also aid in raising profits through greater effectiveness of campaigns. Developing an IMC plan is an intensive and thorough process, but for as much work that goes into it it can reap multiple rewards. to achieve maximum impact of marketing objectives (source). Submitting this form constitutes your express written consent to be called and/or texted by St. Bonaventure University Online at the number(s) you provided, regarding furthering your education. St. Bonaventure University | Consistent themes and messaging shared across an IMC plan also reduces the financial burden of multiple creative costs or agency fees. You understand that these calls may be generated using an automated technology, including by way of example, auto-dialer and click-to dial technologies. The more unified the message an IMC plan has the more of an impact on an audience rather than an endless stream of individual messages. Integrated marketing strategies have also demonstrated an increased ability to build brand loyalty. Privacy Policy. You need to decide who your target markets are, map them on a demographic and psychographic level.


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